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The Bulletin of the Association for Business Communication 2016 56: 1, 51-53 Download Citation. Why is ISBN important? Technology and Communication Intersect to Prepare You for the Business World Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. You can right of entry the books wherever you want even you are in the bus, office, home, and extra places. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. The 13-digit and 10-digit formats both work. Read 12 reviews from the world's largest community for readers. 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